Alterna Hair: Hair that has improved by using high quality and high performance products. Including Alterna EnzymeTherapy and Alterna PhotoZyme Complex. Your hair Only BETTER because of Alterna and Alterna Hair Products.

PhotoZyme Complex: uses fruit derived enzymes and powerful UV protectants with special silicones to prevent photo-degredation, safeguard against future damage and prolong color vibrancy. The result is stronger, healthier and more beautiful Alterna Hair.

Alterna EnzymeTherapy: delivers both nutrients (building blocks of hair) and enzymes (catalysts the allow the building action to take place) to your hair. This helps promote thicker, healthier Alterna Hair.

EnzymeTherapy: changes your hair by getting essential products into your hair! Some products must have heat to open the cuticle layer of the hair to get the products into the hair. Alterna's EnzymeTherapy changes this. By Emulsifying the product in your hands or spraying the product to emulsify it, the nutrients and the enzymes are mixed together just before they are added to the hair. Instead of using heat to open the cuticle Fennel seed extract is used to close the cuticle thus protecting you hair and keeping your hair in better condition. Alterna Hair is provided with more building blocks to maintain the hair, and enzyme catalysts to activate the building blocks, all while closing the cuticle to improve and protect the hair. Plus Alterna Hair adds PhotoZyme complex to shield your hair from further damage.

Hair that has undergone chemical processes (including permanent waves, bleaching and the addition of hair color) exhibit damage greater than virgin hair. Light damage (sun or inside florescent lights) degrade hair color. Highly active free radical further the damage. Your best answer is Alterna Hair products PhotoZyme Complex containing:

• Date Palm Fruit Melanin: contains active polyphenols (free radical scavengers) and phtoreceptors to absorb visible light rays
• Fruit Actives: These enzymes help maintain hair's "bright color."
• Superoxide Dismutase & Peroxidase: Powerful enzymes that attack free radicals responsible for color fadeing and external ageing
• UVA-283 Cinnamidalpropyltrimonium Chloreide: prevents
  a) UVB radiation damage to tryptofan and b) di-sulfide bond damage, to your hair.
• Vitamin C: a heavy weight anti-oxidant extremely effective in protecting your hair from environmental damage.