Alterna Luxury Private Reserve Products

A luxurious shampoo that combines Alterna's enzymetherapy® with rare ingredients such as European White Truffle Oil to provide the most effective natural cleansing system.

• Phyto-organically derived surfactant system provides the most effective natural cleansing system
• Features European truffle oil, the planet's richest source of B vitamins
• Nutrient-activating enzymes and an exclusive luxury blend infuse the scalp and hair with vital nutrients for added conditioning, moisture, elasticity and extraordinary shine
• Full spectrum UV protection
• Ideal for daily use and safe for chemically-treated hair

This exclusive formula provides the ultimate conditioning by combining Alterna's enzymetherapy® with rare ingredients from around the world.

• A unique hydro-thermally activated conditioning system locks in moisture and nutrients to revitalize each hair follicle without weighing hair down
• Features European truffle oil, the planet's richest source of B vitamins
• Alterna's exclusive luxury blend provides unprecedented manageability and radiant shine without build-up
• Contains thermal protectants and full spectrum UV protection
• Ideal for daily use and safe for chemically-treated hair